Known as the "invention," the bis-amino ingredient allowed professionals to reach new heights in color & care. Hair wasn't just healthier; it took on a completely different quality - blondes were brighter, brunettes more radiant, and redheads more vibrant.
Today Olaplex is one of the largest independent hair care brands in the world with over 100 worldwide patents. Through a grassroots approach, the brand quickly became a global sensation, paving the way for a completely new category of haircare called "bond-building."
